Underdog Kingdom is blog dedicated to discovering and supporting hidden talents of entrepreneurial 'underdogs' in the UK. Promoting lesser known fashion, design, engineering & lifestyle brands and businesses. Formed out of a healthy appetite for exploring the UK and finding hidden gems, they have been continually impressed by the innovation and creativity held within this proud nation. They want to share their experiences and give a little back by showcasing the stories for some of these great businesses.
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What we like most about Ajoto is the provenance of the brand and the company's vision. There is a genuine focus on responsible sourcing e.g. 100% recyclable and sustainable 'moulded cork' packaging. Also, where possible, parts are sourced and manufactured in Britain.
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