The-Want-List is a Mens fashion blog based in London, gathering together beautiful products which break the mild and inspire.
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A key, I believe, to the brand’s success is its focus on UK manufacturing and organic growth. These combined provide a business model that is adaptable but also extremely marketable. Consumers, especially of pieces like this, want to know the full-story of a product. The story at AJOTO is something that is intriguing and captivating. From the raw materials that are used for each piece to the hallmarking process that each pen receives.