Our AJOTO Pen Packaging was awarded a wood pencil at D&AD 2021 Awards, the most prestigious benchmark for creative excellence in design and advertising. Each year, the D&AD Awards gather the world's best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 400 global creative leaders, practitioners and innovators.
The wood pencil represents the very best of the year in advertising, design, craft and Impact with around 5% of all total entries ever achieving this accolade. Our new pen packaging that we launched in September 2020 fully embodies our values for crafting world-class timeless design from highly sustainable materials. The use of 100% reclaimed cork and sustainably sourced FSC paper enables us to create thoughtfully tactile packaging that has eliminated the need for the unnecessary use of single-use plastics. The consideration of both the aesthetic and practical needs has been perfectly balanced with the cork tray designed to transform into a pen rest once opened.
As a small two-person design business after one of the toughest years, getting this level of recognition means the world to us. We design, develop, source, refine, self-finance, produce, assemble, sell and ship around the world everything we do.
For 59 years, D&AD has rewarded the best of the best creative campaigns, and worked to make the creative industry fairer, more open and more accessible. AJOTO is proud to represent work that upholds these standards worldwide.
You can read more about the packaging process here