A SUSTAINABLE APPROACH

In every aspect of our work at ajoto we reference our four foundational principles; creative curiosity, collaboration, value beyond function and accountability.Our foundations underpin our entire process and drive every choice that we make from the projects and partnerships we pursue, the specialists we work with and the materials we use our transparent approach is designed to engage all stakeholders so we can constantly improve every aspect of how we work.

CREATIVE CURIOSITY

As designers we are constantly observing the subtle interactions between people, products and environments to gain insights that enable us to build a rich picture of the world around and craft tools that respond to our needs.

We believe that in order to make the world a better place we need to be creative with our curiosity, think laterally, challenge preconceptions and seek answers to difficult questions.

Click here to read our Journal

VALUE BEYOND FUNCTION

Our rigorous development process ensures we create product experiences that are informed, practical and engaging. From initial insight to finished item we carefully select each material and process to ensure they meet our practical, emotional and ecological values.

Great products should be accessible to all and represent value that transcends the sum of their parts. Our aim is for every customer to form a bond of trust with their AJOTO tools so they become an enjoyable part of your journey.

As the users of our own products we continuously test our creations and are passionate about creating timeless tools that we truly love and are proud to share.

Click here to explore the AJOTO Collection

COLLABORATION

Our most important asset as a company is collaboration. We invest time into every relationship finding people who share our values. Through regular discussion we share knowledge, experience to challenge each other in order to collectively develop new ideas and processes.

This approach both internally and externally ensures everybody has a sense of ownership and pride in the final solution. We believe that only happy, confident and socially aware teams make great products.

Click here to find out more about the processes we use

ACCOUNTABILITY

As a responsible business we believe transparency is essential. By revealing the journey our products take from insight to solution, we share their development openly and honestly.

Carefully building our supply chain we form relationships founded upon respect and a shared passion for delivering products of the highest quality. Collectively our primary concerns are always the welfare of the people we employ and the environmental impact of the resource we use. Maintaining a consistent dialogue with everybody involved ensures that we are able to swiftly and effectively respond when issues are raised.

Click here to see the steps we take to be more sustainable