WHO WE ARE

AJOTO was founded in 2011with a clear vision; to create the ultimate collection of timeless tools for your journey, which combine the precision of advanced manufacture with the soul of craft. 

Every piece in our collection tells an incredible story that celebrates the people, places and processes involved in its creation. This is why we only partner with the best factories across the UK and Europe to produce each component.

To ensure that your tools meets the highest standards of quality, we hand-assemble and check every piece in our UK studio before they can begin their journey with you.

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BE CREATIVE • STAY CURIOUS

WHAT DOES AJOTO MEAN

JOU TOU

Derived from the Japanese word じょうとう meaning superiority, first-class, of the highest excellence and quality

A JOURNEY TO

A compression of open ended statement that encapsulates our philosophy that the journey is the reward.

AL JOTE

Derived from Proto-Indo-European to original nomadic language of Europe which means: "To another place."

THE AJOTO STORIES

As a studio we travel across the world, seeking inspiration and meeting makers who share our philisophy and a passion for creativity and business.

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