WHO WE ARE
AJOTO was founded in 2011with a clear vision; to create
the ultimate collection of timeless tools for your journey, which
combine the precision of advanced manufacture with
the soul of craft.
Every piece in our collection tells an incredible story that
celebrates the people, places and processes involved in its
creation. This is why we only partner with the best factories
across the UK and Europe to produce each component.
To ensure that your tools meets the highest standards of
quality, we hand-assemble and check every piece in our
UK studio before they can begin their journey with you.
BE CREATIVE • STAY CURIOUS
WHAT DOES AJOTO MEAN
Derived from the Japanese word じょうとう meaning superiority, first-class, of the highest excellence and quality
A JOURNEY TO…
A compression of open ended statement that encapsulates our philosophy that the journey is the reward.
Derived from Proto-Indo-European to original nomadic language of Europe which means: "To another place."
As a studio we travel across the world, seeking inspiration and meeting makers who share our philisophy and a passion for creativity and business.FIND OUT MORE