WHO WE ARE
AJOTO was founded in 2011with a clear vision; to create the ultimate collection of timeless tools for your journey, which combines the precision of advanced manufacture with the soul of craft.
Every piece in our collection tells an incredible story that celebrates the people, places and processes involved in its creation. This is why we only partner with the best factories across the UK and Europe to produce each component.
To ensure that your tools meet the highest standards of quality, we hand-assemble and check every piece in our UK studio before they can begin their journey with you.
BE CREATIVE • STAY CURIOUS
WHAT DOES AJOTO MEAN
Derived from the Japanese word じょうとう meaning superiority, first-class, of the highest excellence and quality
A JOURNEY TO…
A compression of open ended statement that encapsulates our philosophy that the journey is the reward.
Derived from Proto-Indo-European to original nomadic language of Europe which means: "To another place."
As a studio we travel across the world, seeking inspiration and meeting makers who share our philosophy and a passion for creativity and business.FIND OUT MORE