PARIS FASHION WEEK
Words : Brittany Wilson
Photos : Brittany Wilson
In October we travelled to the beautiful city of Paris to discover the many shows showcasing new and emerging talent in Womens fashion and accessories for SS16. During our visit we researched new trends and met some amazing brands and potential collaborators for AJOTO. It was a trip well spent, and in 24 hours we managed to see a wide range of shows, along with fitting in time to eat French bread and red wine by our favourite Parisian spot Canal Saint Martin.
It was a glorious day in Paris, with the sun beaming down on our shoulders, making for the perfect day to wander the elegant streets. Our first point of call was the trade show Premiere Classe, situated in Porte de Versailles. This show featured an array of high-end accessories, jewellery, footwear, and leather goods in several huge white tents. Our personal favourite from Premiere was the Berlin Jewellery brand Ina Beissner. This brand offered both fine and fashion jewellery pieces, all designed with a strong minimal aesthetic, allowing the bold polished metals to speak for themselves. It was a truly stunning collection, and definitely showcased that even in a room of competing brands, that less is more.
Our next visit was to WOMAN, located in an old hot air balloon factory, providing a wonderfully characteristic setting, with curated cutting-edge brands on every level. A favourite brand from this show was the contemporary jewellery brand Sara Lasry, who describes her work as ‘not too big, not too blatant’. Sara’s collection of slim delicate designs was truly elegant, cleverly showcased in her feminine take of brass knuckles.
Another brand we enjoyed from WOMAN was the Japanese luggage brand Cabas. Cabas clearly took their design inspiration from their home country, looking at the traditional Japanese martial art uniforms, and translating this aesthetic into a range of travel items. Evidently shown in their waffle texture and rope handles, a crafted Japanese feel was positively showcased in muted, natural tones.
The final show we visited whilst in Paris was Capsule. The show had moved from its previous modern location, to the grand setting of Tapis Rouge, where ornate gold chandeliers and winding wooden staircases contrasted with modern turquoise strip lighting. On our entrance we were welcomed with complimentary drinks, and a relaxing to rest our feet after a day of constant walking.
Capsule offered such a wide range of brands, exhibiting a variety of looks from fluorescent prints, to minimal clean lines, to traditional crafted leather bags. There was undeniably something there for everyone. One of our favourites from this show included MÊHLÊ; an excellent London based brand, who with the use of sportswear fabrics and statement pleats, created a twist on tailored garments. Their collection ‘2116:Renaissance’ looked to the book ‘The Problem of Space Travel’ for inspiration, creating a vision of work-wear for the year of 2116 in the form of luxe garments. Colours of the sky built the palette for the collection - black, navy, sky blue, orange and light grey.
The East London brand YearOne was definitely another favourite from Capsule. Stunning lightweight silks sat against rich buttery leathers and heavy cottons, in warm tones of maroons and creams, with the added flash of turquoise.
Our short journey in Paris was amazingly inspiring. During this trip we were lucky to meet the wonderful people behind some exciting brands, which might bring some magnificent future collaborations for AJOTO. Keep your eyes pealed!
Fortunately we won’t have to be parted from this city for too long, as Mens Fashion Week is coming soon in January 2016. Until then…
BE CREATIVE • STAY CURIOUS