Minimalissimo is an online editorial platform that celebrates minimalism in design and curated by a small team of enthusiasts from around the world. we spoke with their editor  about AJOTO and our plans for the future.

Quote from the article

"British designers Chris Holden and Tim Higgins are the founders of London based start-up, AJOTO. Their first product, an everyday pen with an exquisite minimal aesthetic, was recently introduced to me and it certainly made it’s mark."

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Minimalissimo publishes exciting, original and engaging work from both established names and talented newcomers. They touch on many categories of minimalism including, art, architecture, fashion, industrial, package and graphic design.