Building London Collections: Men

Having kicked off 2013 with our pre-launch on Kickstarter we felt that Fashion Week was the perfect opportunity to formally launch AJOTO to the world and begin 2014. London Collections is an event that is rapidly growing in significance on the international fashion calendar, it’s an opportunity for designers both established and emerging to showcase their collections to press and retailers.

Naturally we wanted to have as much control over the way we presented AJOTO as possible so we returned early from our New Year break to build our stand from scratch. We’d already done the majority of the design work before Christmas, which just left us with a 72 hour push to get everything fabricated. Our studio neighbours and friends Ben and Joe who own Split Tree Productions proved to be invaluable, providing labour, expertise and tonnes of moral support. The process was stressful to say the least but we all pulled together a created something that we were really proud of and totally set us apart from the crowd during the show.